I’m Alexandra McCormick, a digital communications professional with a strong background in content creation, social media strategy, and data-driven storytelling. My work has included launching viral campaigns such as the “Kamala Brat” trend, which was featured in The New York Times and NBC News, as well as managing strategic communications for organizations including March For Our Lives New Jersey and GW Students Against Sexual Assault.

 

With experience in newsletter development, social media analytics, and platform management, I specialize in crafting impactful and engaging content that resonates with diverse audiences. I am passionate about using digital media to elevate progressive causes and drive meaningful engagement.

EMAIL: alycmccormick@gmail.com

 

  • Produced high-impact political communication videos with clips featured on major national news outlets, including the New York Times and NBC News.
  • Achieved significant reach and influence, with videos collectively garnering 4.8 million views and 940,000 likes on the TikTok account @flextillerson.
  • Prioritized message-driven content, focusing on the power of the message over personal brand growth, and not becoming the story.
  • Demonstrated expertise in digital storytelling, media strategy, and public engagement, translating complex political issues into accessible and shareable content.

 

The New York Times

“Aly McCormick, a political communications student at George Washington University, recently made a montage of Ms. Harris dancing, laughing and delivering her now-famous coconut-tree line as the Charli XCX song “360” bumps in the background. In the TikTok video, Ms. McCormick swapped out the lyric “I’m so Julia” for “I’m so Kamala.” (Charli XCX herself proclaimed “Kamala IS brat” on X on Sunday evening, a reference to the singer’s album by the same name and an apparent compliment.)”

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NBC News

“Aly McCormick, 21, was inspired by Long’s “Von Dutch” Harris edit when she decided to make a Harris video edit of her own set to the “Brat” song “360.” McCormick posted it on TikTok, where it has been viewed more than 1.6 million times.

“Kamala brings in such hope and light, because she’s having fun, and we haven’t really had that in politics for a while,” McCormick, a rising senior in political communications at George Washington University, told NBC News. “I feel very hopeful.”

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The GW Hatchet

“Aly McCormick, the co-president of Students Against Sexual Assault and the co-sponsor of the Survivors Bill of Rights — an SGA resolution to support survivors of sexual assault and harassment on campus — said the legislation would help consolidate information on University resources into one document to distribute to survivors of sexual assault through Title IX office email communications. She said if the resolution passes at the Nov. 18 SGA Senate meeting, Title IX officials will include the bill of rights in emails they send to students who file a report, condensing resources on campus counseling, off-campus support initiatives and information about access to medical resources like emergency contraceptives and rape kits.”

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The GW Hatchet Endorsement

“McCormick understands that advocacy means fighting for students, not each other. During our discussion, McCormick told us the lessons she’d learned as the speaker of American University’s Undergraduate Senate: Don’t let drama fester and communicate with your colleagues. If McCormick can apply those lessons to the SGA Senate, we think it could put aside politics and personal feuds for students’ sake.”

 

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